Creative Strategy

Our creative strategy is rooted in culture — the kind that moves people, shapes conversation, and drives what’s next. We craft strategies that bring your brand’s story to life across every touchpoint: from social content and campaign development to partnerships and experiential moments.

Each idea is built with intention — grounded in data, elevated by design, and inspired by the cultural energy that defines today’s creative landscape. We help brands move with purpose, speak with clarity, and create impact that lasts beyond a single post or campaign.

Because real strategy isn’t just about showing up — it’s about shaping how you’re remembered.

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Frequently asked questions
What are your rates?

My Creative Strategy package is offered at a flat rate of $1,500.

A 30% deposit is required at signing to secure your project, with the remaining balance due at the end of the contract once all deliverables are complete.

This package includes your full brand strategy — from discovery and positioning to content pillars, campaign concepts, and rollout direction.

If you’d like support executing the strategy (such as managing campaigns, content creation, or ongoing creative direction), I offer this service at an hourly rate of $50 per hour.
What does the Creative Strategy package include?

Creative Strategy Package Includes

1. Brand Discovery & Foundation

  • Deep-dive discovery session (vision, values, goals, audience)
  • Market + competitor analysis
  • Brand archetype and personality definition
  • Mission, vision, and positioning statements

2. Visual & Verbal Identity Direction

  • Moodboard and tone direction (color, texture, typography)
  • Brand voice and messaging pillars
  • Tagline and key phrase development
  • Social media tone-of-voice guide

3. Content & Campaign Strategy

  • Social media content pillars and storytelling themes
  • Launch campaign concepts (seasonal or evergreen)
  • Hashtag strategy + community engagement plan
  • Content calendar framework (with sample posts or campaign flow)

4. Audience & Connection Mapping

  • Ideal client profiles and community personas
  • Customer journey outline (awareness → conversion → retention)
  • Influencer / partnership recommendations
  • Brand touchpoint consistency checklist

5. Execution Roadmap

  • 30–90-day brand rollout plan
  • Campaign planning guide (for social, digital, or in-person activations)
  • Creative direction brief for future designers or content teams

6. Optional Add-Ons

  • Brand deck design (for investors, sponsorships, or collaborations)
  • Website + landing page creative direction
  • Email marketing + launch sequence strategy
  • PR + influencer strategy
How long does the process take?

The full Creative Strategy process typically takes 25–30 days to complete.

This timeline allows for a thoughtful discovery phase, creative development, and refinement — ensuring every element of your brand strategy is aligned, intentional, and ready for execution.

Timelines may vary slightly based on communication, feedback, and any add-on services, but the goal is always to deliver a strategy that’s both strategic and soulful — never rushed.
What types of brands do you work with?

I work with beauty, wellness, and lifestyle brands that are ready to tell their story with depth and intention.

My clients are often founders and creatives who want more than just aesthetics — they’re building brands that feel personal, purposeful, and culturally connected. Whether you’re launching something new or refining what already exists, I help you shape a strategy that feels authentic, elevated, and true to your vision.

Strategy in Motion

A look inside the brands, campaigns, and stories we’ve helped bring to life — where culture meets clarity and creativity moves with purpose.

 View Case Studies

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